I circulated this article to my colleagues, to remind ourselves to be simple and direct when we communicate with the public. Whether it is an informal conversation, a speech, or a press statement, say what we mean. Avoid management speak or big words which will not impress anyone. Use simple language which people can understand.
On Facebook I always make my posts as simple and clear as possible. Even then from time to time after something has been posted I notice ways to say it better. Then I will change it, which is why you sometimes see that my posts have been edited after posting. (e.g. this one :))
Ministers and the govt have tried hard to be direct and clear in our comms, but once in a while we still fall short. Perhaps someone can set up a website which collects examples, and help us do better!
– LHL
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